Blogs and SEO articles are a very important part of our online public relations and social media management services. Such is its importance that SEO content and article writers have certain secrets to achieve the effectiveness of their digital marketing actions .
Regularly publishing new content on your site is one of the easiest ways to present your brand to potential customers. This is why SEO copywriters write about 40 articles per week for their clients, not including landing pages, each one helping to drive traffic to their websites.
Of course, you can’t just throw a bunch of words on a page and expect people to come running. Professional SEO article writing services know that if you build it, they will come, but only if you build it the right way. That’s why in this article, we bring you the secrets of SEO content and article writers.
Tips for SEO Articles and Content Writers
Do keyword research to write SEO content and articles
If content is to be published on the website anyway, you should take the time to ensure that Google takes note of your effort.
- Find out what keywords and phrases people are searching for (as well as what you might be competitive on), and make a keyword sheet or chart.
- Do keyword research , how many times they are used in the content.
It’s also important to use the right tools to keep track of where you rank for the keywords you’re targeting.
Add keywords in SEO content and articles
Before , being SEO content and article writers only meant including keywords on your sheet, but it is no longer the right way now. While it’s a good idea to include keywords in your article , forcing a copy of them is not really a good idea. As is the case with any SEO strategy, you must be methodical.
Include the keyword in the title, in the first 300 words and in the first H1 or H2, however, it should be noted that you do not need to press both, just make sure you have it in one of them. After this, you should use variations of the keyword. As a side note, it should never be a struggle to fit the keyword into your writing. Ideally, your keyword should feel natural in writing.
Remember that people using search engines are looking for that particular phrase, because they want to know more about it or buy it, and it makes sense to give them what they are looking for.
One of the benefits of writing for SEO is about something that people care about.
Before you start writing SEO, ask yourself this: who cares? Too often, SEO article and content writers are simply making content for no real reason, with no real strategy behind it. They forget that real humans need to want to read these things. You’re not actually writing for Google’s algorithms, you’re writing for people.
When you write, you should always seek to offer some kind of value to your readers . What can you tell them that no one else can? What service can you provide that is unique? And what knowledge can you share that you can’t find anywhere else?
No one else knows your business as well as yourself, so use it as SEO writing benefits . If not, you can at least talk about news related to the business. When in doubt, look at your SEO keyword list and see what type of posts you can work on with those keywords. Also don’t be afraid to interview some experts; If you quote them and present their experience in the note, they are likely to share your content through their social channels; In this way, you can take advantage and make yourself known.
Learn the basics of SEO
First, understanding how Google crawls pages and delivers link authority can help you develop a strategy. After all, SEO content writing isn’t just about writing a singular blog post, it’s about writing and linking a ton of them.
A good understanding of how your blog is structured can help make things a little more efficient, which means that a link to one of your posts will give your site the maximum benefit. It also helps to understand how to optimize a website for more than just placing keywords.
Keeping your images small, making sure there aren’t too many pop-ups on a particular page, or just being able to make sure your blog posts are indexed are all skills you must have as an SEO copywriter.
Make an article long enough for SEO word count
You may think that 100 words in SEO word count in a new post is better than no post at all. However, search engines tend to give preference to longer blogs and articles, and for good reason. Therefore, it is recommended to write at least 600 words, but if you can reach 1,000 or more, much better.
There is a lot of research showing that search engines tend to favor “in-depth” content of at least 2,000 words. We’ve seen this work for us and our clients, and many of the most popular blog posts are at least 1,500 words long. The longer your content is, the more value you give to your readers and the more chances you have to reduce your bounce rate.
Look at your SEO analysis
SEO writing is not shoot and forget, you shouldn’t just post your content and walk away. In fact, you should regularly monitor SEO analysis for blog content with Google Analytics. Based on data collected by the folks at SEMrush, time on site, bounce rate, and pages per session are just as important as keyword density.
When you think about it, that’s not that surprising. If your site has a high bounce rate, that means your blog visitors won’t stick around for long, because your page doesn’t provide the information they’re looking for. If your bounce rate is high, there is a good chance that your page is not optimized for the right keywords.
However, it should be noted that there are many non-content related things that can cause your bounce rate to skyrocket. Aggressive pop-ups, slow loading times, unpleasant ads or images, and any other design elements can drive visitors away. Writing good SEO-based content isn’t just about the words on your screen, it’s also about how your visitor sees them.
Improve the SEO optimization of your web content writing
If you use WordPress as your blogging platform, there are many free online PR tools that you can take advantage of. You can use Yoast and Shareaholic, along with several others. This will allow you to notice the elements that you need to optimize in your writing to improve the quality of your SEO content and articles. Which is vital to achieve the desired positioning of your articles and increase the authority of the website in general.
Edit your work when writing SEO content and articles
The main difference between professional SEO copywriting writers and ordinary people is having an eye for self-editing. Programs like OpenOffice, Google Docs, and Microsoft Word make it easy – the red and green squiggleys give away most of it.
However, having an eye for aesthetically pleasing formatting is also important. Stay away from super long paragraphs and sentences that never end. Also, it is always a good idea to have someone else take a look at your work before publishing it. Even if you are not an SEO writer, a second set of eyes can spot many easy-to-miss mistakes.
Be your own online PR agency to showcase your SEO web content writing
Once you’ve written and published your new content, your SEO work is half complete. The final step of all SEO web content writing is acting as your own online PR agency – linking your content all over the place. Comment on blogs and link to your site. Submit your content to Reddit and StumbleUpon. Social media management and web content writing go hand in hand, and as soon as you hit the “Publish” button on your new blog or article, you should tweet or post.
Realize that learning and being an SEO expert takes time
SEO writing is a skill, and like any other skill, you won’t master it overnight. But here’s the thing, that’s totally fine. When you write SEO content, you are always going to want to come back and edit your content as your analysis begins to give you specific information. Even if you don’t hit gold on your first try, you can keep refining your content until it starts ranking. Therefore, you must understand that learning and being an SEO expert takes time.
Likewise, every piece of content you write is another notch on your belt. That being said, not everyone is going to be successful with SEO writing. Not all are skilled writers, and if you don’t have writing experience, you could run into difficulties. Do your best and see what you can achieve. After a few months, if it just isn’t working, you can find additional training. As well as an SEO content writing service or content marketing company to do it for you.
Conclusion on SEO Articles and Content Writers
These are the basic tips that every SEO writer should know in order to position their articles in the first places of the searches. It must be understood that it is not easy to become an expert in the field, that is why practice is important, and the help of a second person who can notice your mistakes to perfect them. Follow these tips to the letter.