Thursday, May 23, 2024
consumer behavior

Factors influencing consumer behavior

The consumer when making a purchase is involved in decisions of need, information, comparisons and post-behavior. (Kotler & Armstrong, 2002) To understand consumer behavior you must...
WhatsApp

WhatsApp launches pilot plan with cryptocurrencies in the US.

WhatsApp has launched a new cryptocurrency payment pilot plan. This novelty allows a certain number of users in the US to send and receive money...
travel management

4 advantages of digitizing travel management

Digitization has also carved a niche for business trips . Traditional travel management for a team of employees and its planning entails several difficulties that can be...
financial control

Stages of financial control

Financial control activities constitute a continuous process, since they include various stages or phases that are executed over a fairly long period of time,...
ONLINE STORE MANAGEMENT

ONLINE STORE MANAGEMENT: WHAT DOES AN ECOMMERCE MANAGER DO?

The management of your online store is something you should take seriously. Did you know that to be successful in the virtual market it is essential to...
purchase decision

Who is involved in the purchase decision process?

Before starting any marketing action, it is essential to define a fundamental aspect: the buyer person . It is a detailed description of the potential clients of...
victim of bill fraud

How to avoid being a victim of bill fraud

All invoices must be valid before being approved for later payment. That suggests conventional wisdom. Additionally, large organizations are believed to be less susceptible to invoice...
billing process

How to improve the billing process of a company

Has invoicing become one of your main headaches? Do you know that you have to finish with the paper but you don't know where to...
important KPIs

Most important KPIs to know the SEO of your website

KPIs are performance keywords that determine the value of information to achieve measurement that demonstrates how effective the publication or launched campaign is based...
telemarketing

What is telemarketing and how can it help your company?

When in 1881 a Berlin pastry chef decided to use the telephone to contact customers and sell his products, it was clear that he...

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